Year in Review 2020
We’ve experienced an unprecedented year. A year that has challenged us (and the world) in ways we never even thought possible. But we managed to stay relevant, innovate, and give back where we could. Here’s some work we’re really proud of:
We brought together the global art community.
We collaborated with a community of designers and illustrators from around the world to create a series of activity books that included colouring posters, crosswords, etc. for all ages to enjoy while in quarantine. All proceeds from the activity books were donated to UNICEF to help those in need during the pandemic. Artists from Spain, UK, AUS, Canada, USA, Columbia, and Japan participated and donated their custom art for this cause. Our entire team worked together on brand, production, shop concept, e-comm build and launch announcement – and were able to complete the project in just 7 days. We had over 500 orders in 6 weeks, and over 20,000 unique sessions. We also garnered press interest and the project was covered by The Vancouver Sun, Creative Boom, BC Business, London Free Press, Windsor Star, Muzli to name just a few.
We were more social on social.
When most brands were unsure how to connect during a pandemic, we took an opportunity to leverage our creative position and develop engaging content remotely for 50 consecutive days. And while we never made it big on TikTok, we did do up big on Instagram. The response from the audience was that our content was valuable, engaging, and fun, and we are inclined to agree. We launched two events in particular that got a great deal of attention. One was VP Fest where our agency leaders talked about their fields of expertise and how to adapt during this time. The second was VPX – our version of a virtual TEDX – where we invited a panel of Canadian leaders and creatives such as Ryan Holmes (founder of Hootsuite), to share insights on their ‘new normal’ and provide perspective on what might be next.