We brought together the global art community.
We collaborated with a community of designers and illustrators from around the world to create a series of activity books that included colouring posters, crosswords, etc. for all ages to enjoy while in quarantine. All proceeds from the activity books were donated to UNICEF to help those in need during the pandemic. Artists from Spain, UK, AUS, Canada, USA, Columbia, and Japan participated and donated their custom art for this cause. Our entire team worked together on brand, production, shop concept, e-comm build and launch announcement – and were able to complete the project in just 7 days. We had over 500 orders in 6 weeks, and over 20,000 unique sessions. We also garnered press interest and the project was covered by The Vancouver Sun, Creative Boom, BC Business, London Free Press, Windsor Star, Muzli to name just a few.