Skye Bioscience — Very Polite — Creative Agency in Toronto & Vancouver

SCOPE OF WORK:
Naming
Brand Positioning
Brand Identity
Brand Book
Web Design + Development
Event Naming + Branding
Asset Design + Execution
Investor + Template Deck Design
Podcast Naming + Branding
Video Production

Since 2020, our relationship with the Skye Bioscience team has spanned initial naming and brand identity, all the way to creating screen assets for their exciting approval announcement to list on the NASDAQ. With more still to come.

The Skye Bioscience team is leading the development of next-gen drugs to unlock new therapeutic pathways for metabolic health. To really understand the innovative science behind Skye’s work, Very Polite’s curiosity led to the team’s consistent re-engagement with Skye’s science and research experts. As external internals, the VP team discovered unexpected design systems inspired by the peripheral CB1inhibitor at the centre of Skye’s technology.

Our work in developing the brand identity included creating a messaging strategy that would allow the communications to flex authentically and succinctly for different audience segments. With our team so immersed in the science and technology of Skye, we were even engaged to develop a naming convention for a biological process that will be intended for use by the greater scientific community. No one’s saying we’re scientists, but we know some science.

The expansive scope and multi-year relationship with the Skye team has meant we’ve been able to witness the company’s growth and success. At conferences, Skye’s branded presentations and video content has helped differentiate the brand in the industry. Despite being a sector fuelled by innovation, the adoption of branding and marketing has mostly been slow and safe. Skye credits their identity and asset design to helping them stand out — without distracting from their credibility and scientific rigor.

Through our long-term and active collaboration, we have been able to uncover an identity that uses everything from 3D renders, graphic treatments, and messaging to adapt to the groundbreaking speed of innovation in the metabolic landscape.