Gone are the days when glasses = nerdy. A pair of fresh frames are the ultimate accessory, and we are here for it.
Kits approached us as a completely new brand, which was exciting from an agency perspective. As a local eyewear retailer selling brands including their own, there was a lot of opportunity for creating something different in the eyewear space.
Very Polite lead the creative direction which included ecommerce photography, production and management, casting and even lighting direction. Because the the focus was on eyewear, we wanted to go with a background that worked with a variety of frame styles and colours.
The goal was to create a fresh aesthetic that would be simple yet very shoppable for the consumer. Though model selection, and key colour selection for the backgrounds we were able to capture the personality of Kits in an authentic and engaging way. The images live on a variety of platforms including online and social channels.
Models: Asel (Stranger Agency), Laurel, Claire, Callum (Key Model Management), Philip (Lizbell Agency)
Hair: Paula Lanzador, Becca Randle, Nadia Hoekin (Nobasura) Makeup: Paula Lanzador, Becca Randle, Nadia Hoekin (Nobasura) Stylist: Caitlyn Beattie, Caitlin Sheehan