• Creative Strategy, Packaging Design, Web Design, Campaign & Catalogue Photography

Brushing your teeth is traditionally not associated with humour, fun and personality. It’s well, kind of boring. We decided it was time to give this category a bit of an upgrade.

When Brüush approached us, they came to us with an already existing brand and an established product: electric toothbrushes with replaceable, subscription-based heads that would be sold exclusively online. Very Polite was brought on to refresh the brand including website design, new font, colours, brand voice and graphic treatment.