In actuality we were inspired by Japanese influences while researching design for our Mr. Yuzu branding, and were particularly drawn to the flourishes seen in Japanese calligraphy that were emotive through their movement. We wanted to capture this form of expression and somehow meld this with the humour and ‘happy’ qualities of the emoji – our theme of the year. We were inspired by the exuberance of posters from the ‘70s which told us to “have a nice day!”