Storkcraft

SCOPE OF WORK:
Brand Strategy
Brand Identity
Creative Guidelines
Brand Book
Copy and Messaging
Packaging Design
Print and Digital Asset Design
Motion Design
Creative Direction
Digital Teaser Campaign

The Brief:

Storkcraft has been designing and building nursery and children’s bedroom furniture since 1947.  With nearly 80-years’ operating as a family-run business, the brand came to Very Polite looking for an identity refresh that would honour their heritage and craftsmanship while introducing the next generation’s modern, design-forward approach.

The Opportunity:

Our research revealed how parents designing a nursery considered how the design could positively influence their baby’s mood, wellbeing, and creativity. And for parents buying furniture for growing children, they were more likely to involve their kids in the design process. This got us thinking about imagination and a child-like approach to creativity. The Storkcraft brand provided several design opportunities – including a built-in mascot. Despite the immediate instinct for play, we also had to ensure the brand reflected credibility, so parents trusted the product safety. And it was important to refresh the brand in a way that maintained a sense of approachability while introducing an elevated design ethos.

The Result:

The Storkcraft brand refresh looks to the building blocks of creativity. The team created an entire world of hand-illustrated characters that bring play to the brand’s digital and physical touchpoints. The logomark takes inspiration from childhood imagination— embracing the authenticity and creativity that expands beyond borders. For the messaging, we wanted to give weight to the brand’s role in delivering childhood memories by bringing dream nurseries and kid’s bedrooms to life.