- PR Strategy, Launch Event, Photography
Canada Goose is an iconic Canadian brand with global reach, and we wanted to extend the brand DNA into all aspects of the launch experience. It was essential for us to stay true to the heritage of the brand, weaving in various West Coast elements into the launch event in a way that was unique and exciting, while also highlighting the new seasonal jacket collection. We worked with local caterer Juno Kim to develop an innovative and interactive culinary and sensory experience that would mimic the experience of one walking into a lush West Coast oasis and foraging for food. To bring this to life, a blanket of freshly picked moss laid the impressive foundation for the canapes, accented by organic materials such as rocks, wood, and even dry ice which lent a “fog-like” effect. The seasonal and local menu highlighted the beauty of West Coast ingredients. As guests would serve themselves from the vignette, it created the experience of “foraging” for food in the midst of a misty West Coast morning. This catering element was intentionally interactive, innovative and meant to exist as the heart of the event – which it did.
Catering and Food Design: Juno Kim Catering
Greenery and Floral: Greenstems